![]() Getting someone to download an app is tough in the first place, yet retention is another challenge. A study from Nielsen found that consumers spend 85 percent of mobile browsing inside apps, but less than a dozen get the bulk of their attention. Plenty of research has shown the love-hate relationship smartphone owners have with apps. There’s no app store to house the programs - Apple doesn’t allow apps to house app stores - so instead they are found by searching inside WeChat or scanning a QR code, such as those printed on ads on the subway in cities or other places, as is popular in China.Ĭinema booking is possible via WeChat mini programs Mini program builds on the phenomenal success of WeChat, which is far and away China’s top app for iOS and Android - Tencent said in December the app has 768 million daily users, half of whom use it for 90 minutes each day.Īlready, developers can use official accounts and bots to reach and interact with users away from mobile apps, but now the experience is all the richer. ![]() They look and feel like apps, but Tencent is calling them ‘mini programs’ because Apple won’t let it use the term ‘app’. ![]() Tencent launched a beta program for the apps last year, and they are essentially more-basic, stripped-down versions of iOS and Android apps that downloaded instantly, and run and can be stored within WeChat. Tencent, the $240 billion Chinese internet giant, introduced its take on mobile apps - apps within WeChat, its blockbuster chat app with 846 million monthly users. Today marks the tenth anniversary of the iPhone, a device that practically invented the smartphone genre in itself, but, over in China, a modern bellwether of the mobile industry rolled out its own vision of the future.
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